Raising prices in enterprise software can be a tricky venture. In this article we provide three methods on how to raise prices fairly and effectively.
Enterprise
Perspectives on enterprise computing markets.
How enterprise software companies sell services
How do enterprise software companies create, bundle and sell services? In this post, we explore a deep-dive into the types of services, the partner ecosystem around a given technology or product, and how to best align software and service in a customer offering.
Product Focus: Appian Low-Code & BPM Platform
Complete overview of the Appian platform for customers, analysts and investors: covers history, product-market fit, tech stack, pricing and ecosystem.
How to assess a company’s international strategy
Investors, analysts and business professionals often need to study how a given company is having success with international market expansion.
How to estimate product adoption and trends
When looking to estimate product adoption the amount of data available is often limited. You may ask yourself who else is using a particular product when considering using it yourself. You may need data for market research or investment purposes. Or you may just be curious on the trends of a particular product or brand. In this […]