How do enterprise software companies create, bundle and sell services? In this post, we explore a deep-dive into the types of services, the partner ecosystem around a given technology or product, and how to best align software and service in a customer offering.
Perspectives on enterprise computing markets.
Investors, analysts and business professionals often need to study how a given company is having success with international market expansion.
When looking to estimate product adoption the amount of data available is often limited. You may ask yourself who else is using a particular product when considering using it yourself. You may need data for market research or investment purposes. Or you may just be curious on the trends of a particular product or brand. In this […]
Enterprise software involves selling the right product to the right customer. From the customer’s standpoint you want to make a thoughtful evaluation and you will have many questions for the vendor. These questions could include some general information like features, limitations, pricing, who else is using this product in your territory. You could be interested […]
Cyber security represents and will continue to be a risk factor for technology and for humanity. As machines become more powerful, do more things through code, there will be more opportunities than ever for cyber attacks. Security is not a destination or a place with zero risk. It is a journey, a cat and mouse […]