In this article we’re covering a product overview for BloomReach. The company markets a suite of products around content management, which extend into many other systems like e-commerce platforms. This product page is for potential customers, analysts and investors, and covers history, product-market fit, technology, pricing and ecosystem.
Perspectives on enterprise computing markets.
Complete overview of the Episerver WCM and CMS platform for customers, analysts and investors: covers history, product-market fit, tech stack, pricing and ecosystem.
Many clients are asking how hardware and software companies can craft strategies and plans to raise prices. By itself, raising prices is not a good idea: what’s in it for the customer? Nobody wants to pay more for the same product or service, with the rare exception of inflation. But even inflation is not popular. To be have a successful strategy at raising prices, you need to come up with a plan your customers will love, and at the very least, not dislike. How to raise prices in enterprise software is an art and a science. In this post we cover 3 strategies that have been proven to work in enterprise software. [Read more…] about How to raise prices in enterprise software: 3 strategies
Today’s discussion focuses on one topic that consultants and business managers often ask: how to sell services in enterprise software, and how to price them? Before we go into pricing, let’s start reviewing the different types of offerings that fall under the services category. [Read more…] about How enterprise software companies sell services
Complete overview of the Appian platform for customers, analysts and investors: covers history, product-market fit, tech stack, pricing and ecosystem.
Appian provides a low-code application development platform, which is becoming an increasingly popular method for developing apps with little to no code, focusing on workflows. These workflows are derived from Business Process Management, BPM. Appian delivers its three core products today into an integrated product, the Appian Platform, and a single price to the customer. [Read more…] about Product Focus: Appian Low-Code & BPM Platform