This in-depth article covers the types of technology alliances and success factors for these partnerships at the product, sales and marketing levels.
Perspectives on enterprise computing markets.
Should you build, acquire or partner to complete their business offering? This article covers the key considerations with pros and cons of each alternative.
What are referral programs and finders’ fees? Explore the pros and cons within a partner strategy, where they make sense and how they differ from reselling.
This article reviews the strategies to monetize open software, product differentiation and the evolving open source business models in the era of cloud..
In this article we provide a summary of software application platforms and discuss the differences between IaaS, PaaS, low-code and no-code app platforms.