Building software results in enabling other builders, or in providing a prebuilt application to end users. But what if the application becomes extensible?
Principles & Methods
This in-depth article covers the types of technology alliances and success factors for these partnerships at the product, sales and marketing levels.
Build vs. Buy vs. Partner: choosing the right option
Should you build, acquire or partner to complete their business offering? This article covers the key considerations with pros and cons of each alternative.
Referral partnerships in the technology industry
What are referral programs and finders’ fees? Explore the pros and cons within a partner strategy, where they make sense and how they differ from reselling.
Open source business models
This article reviews the strategies to monetize open software, product differentiation and the evolving open source business models in the era of cloud..