In this article we’re covering a product overview for BloomReach. The company markets a suite of products around content management, which extend into many other systems like e-commerce platforms. This product page is for potential customers, analysts and investors, and covers history, product-market fit, technology, pricing and ecosystem.
Insights & Methods
Time period: Jan 2004 through Sep 2018
CMS, WCM Vendor adoption chart over time
This is a work in progress as we are adding charts and data over the next few days. Stay tuned
Content Management System popularity by region
Complete overview of the Episerver WCM and CMS platform for customers, analysts and investors: covers history, product-market fit, tech stack, pricing and ecosystem.
This month of September 2018, Adobe announced that it is purchasing marketing automation company Marketo. We’re providing a point of view (POV) and perspective to help explain the rationale for combining the companies, and what benefits customers can expect.
Many clients are asking how hardware and software companies can craft strategies and plans to raise prices. By itself, raising prices is not a good idea: what’s in it for the customer? Nobody wants to pay more for the same product or service, with the rare exception of inflation. But even inflation is not popular. To be have a successful strategy at raising prices, you need to come up with a plan your customers will love, and at the very least, not dislike. How to raise prices in enterprise software is an art and a science. In this post we cover 3 strategies that have been proven to work in enterprise software. [Read more…] about How to raise prices in enterprise software: 3 strategies