Many clients are asking how hardware and software companies can craft strategies and plans to raise prices. By itself, raising prices is not a good idea: what’s in it for the customer? Nobody wants to pay more for the same product or service, with the rare exception of inflation. But even inflation is not popular. To be have a successful strategy at raising prices, you need to come up with a plan your customers will love, and at the very least, not dislike. How to raise prices in enterprise software is an art and a science. In this post we cover 3 strategies that have been proven to work in enterprise software. [Read more…] about How to raise prices in enterprise software: 3 strategies
Insights & Methods
Today’s discussion focuses on one topic that consultants and business managers often ask: how to sell services in enterprise software, and how to price them? Before we go into pricing, let’s start reviewing the different types of offerings that fall under the services category. [Read more…] about How enterprise software companies sell services
Complete overview of the Appian platform for customers, analysts and investors: covers history, product-market fit, tech stack, pricing and ecosystem.
Appian provides a low-code application development platform, which is becoming an increasingly popular method for developing apps with little to no code, focusing on workflows. These workflows are derived from Business Process Management, BPM. Appian delivers its three core products today into an integrated product, the Appian Platform, and a single price to the customer. [Read more…] about Product Focus: Appian Low-Code & BPM Platform
If you’ve read other posts we publish on web performance you noticed we are big fans of Cloudflare. The ability to add caching, offload the origin server to lower load and improve server response time, benefit from robust DNS, auto-optimize images with WebP and AMP format, plus the added security of a web application firewall: Cloudflare plans simplify the life of site owners. One of the new features recently introduced is Argo, which provides smart routing, and promises to improve performance one step further. In this post we provide an outline of what Argo does and the results of our test drive. [Read more…] about Cloudflare Argo Test Drive and Benchmark
The internet started out with a big PC box and a monitor in the form of a CRT screen. You probably remember these cubic televisions and monitors, which got larger before finally transitioning to flat screens. Manufacturers made thinner screens. As content grew, search engines began indexing and ranking websites and pages based on desktop display and desktop compute power. Then something happened: we started using cell phones to access websites. Sites got better, and responsive: now most sites display nicely on mobile devices and adapt to the size of the screen. In fact, users access more webpages today from a cell phone than from a desktop. We live in a mobile-first world. However, search engines have kept their rankings and indexing methods using desktop-first. It’s time to change and Google recently announced they are moving Google Search to Mobile First. Depending on the magnitude of the change this could be almost zero impact. Or it could shift many sites from page 1 to page 2, 3 or 4, and vice versa. What are the implications for site owners?