The internet started out with a big PC box and a monitor in the form of a CRT screen. You probably remember these cubic televisions and monitors, which got larger before finally transitioning to flat screens. Manufacturers made thinner screens. As content grew, search engines began indexing and ranking websites and pages based on desktop display and desktop compute power. Then something happened: we started using cell phones to access websites. Sites got better, and responsive: now most sites display nicely on mobile devices and adapt to the size of the screen. In fact, users access more webpages today from a cell phone than from a desktop. We live in a mobile-first world. However, search engines have kept their rankings and indexing methods using desktop-first. It’s time to change and Google recently announced they are moving Google Search to Mobile First. Depending on the magnitude of the change this could be almost zero impact. Or it could shift many sites from page 1 to page 2, 3 or 4, and vice versa. What are the implications for site owners?
It’s very common for analysts, investors and professionals in general to study how successful companies go to market, and in this case their international strategy. Doing so can help understand room for growth from untapped geographic areas, their associated GDP, and also hints weather a company has reached its fair share in various overseas locations. You can get some indications from public data in several ways. [Read more…] about How to assess a company’s international strategy
Today there are widespread rumors that hackers might have discovered over 200 million Apple iCloud passwords. It’s not clear whether the information is valid or if it’s only a hoax. We just don’t have enough details at this point. Supposedly hackers are giving Apple until April 7 to respond, almost 3 weeks. If hackers have indeed gotten a copy of the iCloud credentials, we should not count on the 3 week timeline. They may use them anytime. Here are two things you can do to mitigate risks if you have a Mac or iOS device: [Read more…] about Possible breach of Apple iCloud passwords: two things to do
There are plenty of WordPress themes in the market. With the advent of new technologies like AMP HTML and the evolution of ad units there are new opportunities for theme vendors to differentiate themselves. Over time the evolutions we’re highlighting in this post will likely make it into most templates. Whoever comes first will have an advantage, so here is a short list for designers to consider about the future of WordPress themes.
You want to grow users and scale a website? We work with many developers from around the world for the various tools and technologies we use on our sites. Gezim Hoxha is the creator of ZipRecipes, a WordPress plugin that structures recipe data into database format while adding metadata for search engines and other apps to be able to take advantage of it. Gezim’s customers are food bloggers and site owners and they often have questions for him on how to run and scale a website.
We recorded an hour long conversation on this topic and are adding in this post some key points to consider.
[Read more…] about How to scale a website to over a million page views per month
When looking to estimate product adoption the amount of data available is often limited. You may ask yourself who else is using a particular product when considering using it yourself. You may need data for market research or investment purposes. Or you may just be curious on the trends of a particular product or brand. In this article we go through some of the places where you can find data points.