Industry expertise for technology innovators.
We help scale technology businesses through decades of experience and foresight in enterprise software and ecosystems.
Decades of technology strategy, product management, marketing and the latest insights help you make the right decisions.
We contributed to building the world’s most popular open source database MySQL on a freemium business model, and the Salesforce Appexchange and its developer platform Heroku. We also wrote The Mind Share Market.
Software Sales, marketing and alliances / partner programs
With decades of alliances, channels, sales and marketing for software companies, we can help you create the ecosystem to augment your products.
We run sites and apps, some with over 2 million page views per month. We are content management experts and deeply understand SEO, web technologies like WordPress and Cloudflare at the business and technical level.
Who we work with
Our clients are leaders who want to stay ahead. They include corporations aiming to enter new markets, investment banks looking to make equity decisions in software companies, and management consultancies seeking to better understand product categories at the technical and business level.
Fortune 500 companies
(McKinsey, BCG, KPMG, Bain)
Learning Networks (Guidepoint, GLG, Third Bridge, Alphasights)
Technology startups from infrastructure to cyber security
Check out our latest write ups.
Building software results in enabling other builders, or in providing a prebuilt application to end users. But what if the application becomes extensible?
This in-depth article covers the types of technology alliances and success factors for these partnerships at the product, sales and marketing levels.
Should you build, acquire or partner to complete their business offering? This article covers the key considerations with pros and cons of each alternative.
What are referral programs and finders’ fees? Explore the pros and cons within a partner strategy, where they make sense and how they differ from reselling.
This article reviews the strategies to monetize open software, product differentiation and the evolving open source business models in the era of cloud..