Many clients are asking how hardware and software companies can craft strategies and plans to raise prices. By itself, raising prices is not a good idea: what’s in it for the customer? Nobody wants to pay more for the same product or service, with the rare exception of inflation. But even inflation is not popular. To be have a successful strategy at raising prices, you need to come up with a plan your customers will love, and at the very least, not dislike. How to raise prices in enterprise software is an art and a science. In this post we cover 3 strategies that have been proven to work in enterprise software. [Read more…] about How to raise prices in enterprise software: 3 strategies
Product-market fit, evolution of technology, management by objectives, organizational structures, growing businesses and people's careers.
Today’s discussion focuses on one topic that consultants and business managers often ask: how to sell services in enterprise software, and how to price them? Before we go into pricing, let’s start reviewing the different types of offerings that fall under the services category. [Read more…] about How enterprise software companies sell services
It’s very common for analysts, investors and professionals in general to study how successful companies go to market, and in this case their international strategy. Doing so can help understand room for growth from untapped geographic areas, their associated GDP, and also hints weather a company has reached its fair share in various overseas locations. You can get some indications from public data in several ways. [Read more…] about How to assess a company’s international strategy
When looking to estimate product adoption the amount of data available is often limited. You may ask yourself who else is using a particular product when considering using it yourself. You may need data for market research or investment purposes. Or you may just be curious on the trends of a particular product or brand. In this article we go through some of the places where you can find data points.
Accelerated Mobile Pages (AMP) did not come alone. Google is driving another movement: the convergence of the technology stacks that run websites and apps. The history of tech is that of pendulum movements: it consolidates, then it fragments, then it consolidates again. As if we didn’t have enough acronyms in tech we are being gifted with a new one, PWA. Fortunately, the name of the tech tells us in three words what this is about: Progressive Web Applications. PWAs are about convergence: towards the mobile browser instead of individual mobile apps, and towards the unification of technologies that power websites and apps. [Read more…] about Understanding progressive web apps