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FirstPractica Consulting

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Understanding progressive web apps

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Accelerated Mobile Pages (AMP) did not come alone. Google is driving another movement: the convergence of the technology stacks that run websites and apps. The history of tech is that of pendulum movements: it consolidates, then it fragments, then it consolidates again. As if we didn’t have enough acronyms in tech we are being gifted with […]

How to create, upload and serve optimized images online

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There are many things that you can do to serve optimized images online to your site visitors. You can take it to a level of extreme care and granularity, which will take much time away from you. Or you can follow simple steps, which we outline in this post. Here we’re looking for the most […]

Why AMP HTML ads carry higher value 

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AMP pages load faster.  They make the user in a satisfied state of mind.  

Essentials for keeping a website secure

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Cyber security represents and will continue to be a risk factor for technology and for humanity. As machines become more powerful, do more things through code, there will be more opportunities than ever for cyber attacks. Security is not a destination or a place with zero risk. It is a journey, a cat and mouse […]

WebP: a new image format for the web

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One of the recurring themes of our technology times is doing more with less. With more content than ever before, more users consuming information and media over the internet, we’re running out of bandwidth. Think about it. When content was delivered synchronously over the air, in the old TV world, you could connect a million […]

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